“Tracy’s ability to deliver above and beyond was invaluable to me at Marie Claire. As my Entertainment Director, Tracy led our talent and industry relations and there was no task she did not pursue with dogged determination and her stellar work ethic. Tracy’s reputation in the industry is exceptional and the respect she yields amongst talent representatives benefited the magazine beyond measure. She not only helped significantly build the magazine’s presence in Hollywood, but also cultivated stronger talent relationships and celebrity access. She was an integral and trusted advisor to me and my staff on how to navigate our dealings with talent, always ensuring our relationships with celebrities and their representatives were handled with the utmost integrity and professionalism. I can’t recommend her more highly.”
-Anne Fulenwider, then Editor-in-Chief of Marie Claire
“Tracy is simply the best. In addition to being dedicated, energetic, and industrious, she’s incredibly strategic. Tracy applies forward thinking in a way that makes her good not only at the short game, but also at the long game. She is exceptionally gifted at building genuine relationships with people and organizations, understanding that doing so is the cornerstone of sustainable success. Tracy is universally adored and respected. She counts some of the biggest decision makers and influencers in Hollywood as former colleagues, friends, and collaborators. Her passion for entertainment and connectedness to the buzz of the industry help make her a spot-on star forecaster.”
-Michele Promaulayko, then Editor-in-Chief of Cosmopolitan
“We have all known Tracy for the better part of 25 years—working together in different capacities through the decades. When she departed PMK, she entered into the magazine world with the same passion, dedication and commitment that defined her as a personal publicist—which also gave her special insight to how we all do what we do...and as a result, she makes the process feel seamless and enjoyable. Tracy is not only incredible at her job but she is always a good friend who knows how to navigate difficult situations, tricky personalities and make all of our clients feel extremely special.”
-Melissa Kates, Founding Partner - Viewpoint Public Relations
“Tracy Shaffer’s expertise, consulting and connections were instrumental in launching the Girl Up #GirlHero Awards. Her passion for gender equality and support for Girl Up changemakers is incredible. She became a trusted friend and advisor through the experience of working together. If you have the opportunity to have Tracy on your team, do it!”
-Melissa Kilby, Executive Director, United Nations Foundation’s Girl Up
“Tracy has played a critical role in helping to build strategic relationships and exposure opportunities for Seed Global Health. Across a number of engagements, she has successfully championed our work to C-suite executives and talent within the film and entertainment communities. Tracy's work has been thoughtful and strategic in broadening our network of advocates and allies in Hollywood and around the world.”
-Dr. Vanessa Kerry, Co-Founder & CEO, Seed Global Health